The use of Amazon has grown to be a very significant aspect of selling among many enterprises. However, there are some negative aspects as well, namely the fact that Amazon also has quite a number of rules and policies which sellers must adhere to, and in the event that they fail to do so, their accounts can be suspended. A suspension can be embarrassing to third-party companies, particularly those with over fifty percent of their sales depending on Amazon. The good news is that Amazon does offer an avenue for a seller to appeal against this decision, and there is a slim chance the decision may be reversed. Attached is information detailing how the appeal process works for third-party companies selling products on the Amazon appeal companies and some tips on how to fill an appeal effectively.

This will help understand why Amazon suspends accounts.

Amazon can and does suspend a seller’s account for any policy violation, some of which include issues related to product quality, description and shipping, as well as handling of feedbacks. Suspensions occur most of the times due to the failure of the seller to meet some of the policies that Amazon has in placed. Small mistakes lead to account reviews or suspension as evident from how Amazon protects its standards despite being passive. 

This is why it is crucial for sellers to not only read the policies laid out by Amazon in the Seller Central but also stay up to date with them. But they still occur for fledgling sellers still getting a feel of the market and the various operations involved in selling. Policies are important because they provide rules and guidelines to follow to avoid certain behaviors; the appeal process allows the sellers to provide the circumstances that surrounded the policy violation, evidence that it was not intentional and what measures they will be taking to ensure that such violations do not occur again. The implications of successful appeals are that both the parties get to continue with their operational processes without hostility.

Beginning the Appeals Process

As mentioned, when an Amazon account gets suspended, the seller will be receiving an email from Amazon Compliance, which will give the general reason behind the suspension and the process that the account holder needs to follow next. Sellers then get notified of the case within 72 hours via email and they have to reply to this email acknowledging the problem and informing Amazon that they want to appeal. This marks the actual beginning of the appeal case. 

Amazon offers appeals for most account suspensions but certain severe policies like prohibition of listings of the products which are banned, dangerous or obscene cannot be appealed. Regarding appealable suspensions, the email that Amazon sends will inform the account holder what information is needed in order to have the account reactivated. This usually includes:

  • Information on the seller’s business and his/her previous selling activities on Amazon.
  • It provides an understanding of the violation perspective from the seller. 
  • Evident actions that indicate the seller has grasped the policy and measures he or she will, in the future, endeavor to ensure that situations like that do not recur.
  • Any other documented materials or facts that may constitute part of the case

For any action plan to work, it has to be rooted in developing an effective plan of action.

Consequently, the plan of action has to be presented as detailed and comprehensive for an Amazon appeal as is feasible. This also demonstrates to Amazon that not only the seller has realized where they went wrong but are also ready and willing to make alterations to prevent it in the future. Whereas, strong action plans may require forming new employee training programs, revising product categories, adoption of software to deal with shipping and inventory problems, periodical check-up on all the listings to ensure their accuracy, and setting up of tighter quality control mechanisms.

Complementing this with paperwork which shows that the seller has achieved all these activities could help a lot. For instance, attaching updated new process documentation, emails or memos about the corrected trainings, receipts for the purchases made related to software etc. Great attention to details when preparing detailed plans together with documentation helps to address Amazon’s concerns about future compliance and are critical in facilitating the appeals process.

Submitting Additional Supporting Evidence

Besides action plans, the services that the sellers may include in the documentation while waiting for the appeal decisions include other documents that will offer valuable information regarding the policy violation. Examples of additional supporting evidence include:Examples of additional supporting evidence include:

  • Achievement of positive performance indicators and existence of sales history to show that otherwise there was a good performance.
  • Evidence that the violation did not represent the company’s standard function and was an exception. 
  • Trend reports suggesting the violation had it worse and now is better, for example in shipping times, listings accuracy, etc. .  
  • Customer satisfaction and actual experience of product quality as well as the received services
  • Industry certifications and quality control audit reports are also important when it comes to quality assurance in a particular establishment.
  • If applicable, updated policies regarding the return, refunds and cancellations.

In fact sellers need to provide information that would depict the policy violation as a one off event, and not a trend in the operations of the business. Such supporting evidence coupled with elaborative action plans may influence Amazon into giving some leniency and restore the full or limited selling privileges through the appeal’s case.

The Management of Account Status while Appellations

The appeals process in itself can last anywhere from a few days to a few weeks based on how heavy the violation is and how clogged Amazon has been concerning cases. Yet during this period, sellers will be unable to use their full Seller Central account and all products listed on the platform will be removed. 

However, the Amazon system permits sellers to complete any pending orders that were made before suspensions were implemented. Thus, third-party companies can continue to utilize Amazon’s FBA services for pick and pack and shipping during appeals, but for a while, they lose the rights to list and advertise products. This makes it possible for businesses to shun potentially agonizing customer interferences, while sticking around for appellate court decisions.

An Exhaustive Guide to What One Should Do When Appeals Are Unsuccessful

However, it needs to be accepted that sometimes no matter how hard one tries, even strongest appeal attempts are rejected by Amazon. If this occurs, the appeal case is shut, and the suspension of the selling privileges is sustained by Amazon. The account will stay frozen while sellers almost have to go back to square one, apply for renewed authorization to sell.

This is specifically so, when beginning with a new selling account: It is to ensure the appeal was rejected for valid reasons and any problems left unresolved on the back end have been rectified. In other cases, sellers may need to introduce significantly more significant process adjustments before Amazon re-approves them once more. However, once these deficiencies are corrected, most of the sellers can unlock the platform through re-application rather than through re-appealing. Some do this under new business entities and hence new EIN numbers to make a clean sweep in their business.

The Bottom Line

It is frustrating to be suspended by Amazon but knowing the process and the legal ways to appeal offer third parties another opportunity to get back into business. It is essential for getting the accounts reopened to have well-developed action plans, voluminous backup documentation, and the appearance of preparedness for accountability compliance. By embracing some strategies that are outlined here and with a little effort and time, companies can be able to overcome their Amazon suspensions opt for appeals or reapply for a new account and start their ecommerce journey again.