When it comes to websites and ranking in search engines, trying to get one page to rank for a handful of keywords can be next to impossible. For content marketing, an SEO strategy is a critical piece of the puzzle because it is how your content will come to be seen in the first place, especially in search engine result pages . If your content is scattered and unorganized, search engine bots will have a harder time indexing your site, identifying your area of authority, and ranking your site pages. Boosting content such as blog posts, videos, or whitepapers via PPC ads can reach your target audience much faster.

On-page SEO enables you to improve your website to help users and search engines better understand your website. For example, by optimizing your titles, you can inform search engines and users about your page’s topic. As a result, you can increase your rankings and encourage users to click on your site.

In all, 7% of SEOs think these citations are the most important ranking factor. The easiest way to begin boosting your local rankings is to claim and optimize your Google Business Profile . Sitelinks are links to other pages that appear under some Google search results.

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Enter your site into your preferred keyword gap tool along with the competition, setting each one to domain-level analysis. You can sort these by volume, keyword difficulty and more to find the most lucrative opportunities for your business. There is a limit to the number of results shown depending on the plan you’re on, which is a limitation of Ahrefs.

So there could be a possibility that “improving SEO” in the future means creating relevant content on other channels too. Adding them to your page can help you rank higher for long-tail keywords and potentially improve your Google rankings.

If you’re running an offline business, agency, or store, local SEO is a MUST. If you’re looking for the different types of SEO people use to generate more search traffic, this post is exclusively for you. WebFX’s proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions. The difference between organic search and paid search is organic search is free and paid search is paid. Paid results consist of websites who’ve paid Google to appear at the top of the search results. You can idenitfy them by the “sponsored” tag that appears above the title.

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In the end, this approach to SEO produces pages that are often difficult for people to read and look a whole lot like spam. One of the most popular ways to build off-page SEO is through backlinks. Though you don’t have direct control over these off-page factors, there are ways for you to improve your chances of having these factors work out in your favor. Not only do sub-headings make your content easier for visitors to read, but they can also help improve your SEO.


Get actionable advice for creating a thriving digital agency that can weather periods of growth and uncertainty. Here are tips to optimize your site for more organic visibility, website traffic and conversions this holiday season. These brands and agencies are hiring to fill open search marketing positions right now. Include links to other relevant pages of your site in anchor text. Find out what meta tags your competitors are using by right-clicking anywhere on their sites, and selecting “view page source” from the menu that pops up.

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